For the brand identity redevelopment of ukcaravans4hire.com, our team built the entire brand around five key client values: Human, Simple, Choice, Trusted, and Innovative. I collaborated with two other designers to create a comprehensive brand guidelines document that aligned every visual element with these core values, completing the project in just four months.
I took primary responsibility for shaping the brand imagery to align with the key values, applying it across various visual categories essential to representing ukcaravans4hire.com and supporting their goal of becoming a leading holiday home rental company in the UK.
